Market Analysis

Understanding the unique characteristics of your target market in Bend search results is critical. Our Market Analysis identifies keywords (including search intent), content gaps, and backlink tactics, allowing us to craft our search optimization approach. It also provides you key information about the opportunity available through search engine optimization. This initial analysis is a crucial step to tailoring our efforts for Conversion Based search optimization.

Monthly Performance Reports

We provide regular performance reports to share our progress with you. Our reports offer you insights into the effectiveness of implemented strategies, and allows us information for timely adjustments. These reports track metrics like keyword position and conversion rates, providing valuable data that we use to refine our SEO approach.

Google Analytics & Console Setup

Setting up and effectively utilizing Google Analytics and Google Search Console is fundamental to on-going search optimization. These tools offer in-depth data on website traffic, user behavior, keyword performance, and technical issues. Leveraging these insights helps us to understand how local users interact with your website, guiding decisions to enhance user experience and search visibility.

Keyword Research

Keyword research is essential to any effective SEO campaign. We begin targeting up to 100 keywords that align with local search intent as soon as we’ve completed your Market Analysis. We’ll also continually adjust our strategy based on local changes in search habits. As part of our Conversion Based SEO, we primarily target keywords with commercial and transactional search intent, searches that are most likely to lead to customers for your business.

Google Business Profile Optimization

Optimizing your Google Business Profile (GBP) is vital for local SEO. Web and mobile search results often include three GBP positions, above the other search results, that are called the Local Pack. Showing up in the Local Pack is a significant advantage over your competitors. Optimizing your Google Business Profile with accurate information, engaging descriptions, high-quality images, and encouraging customer reviews are major contributors to improving this essential aspect of local search strategy.

SEO Strategy Development

Crafting an SEO strategy specific to your company ensures that our efforts are targeted and aligned with current search intent, and not in any way a one-size-fits-all approach. This involves a complete understanding of your online presence, prioritizing individual our SEO techniques to improve your website performance as quickly as possible.

Page Title, Description, and Image Alt Tag Optimization

Optimizing these elements with relevant keywords enhances the chances of appearing in local search results. This first step is the foundation of raising your likelihood of appearing higher on important search results.

Existing Content Optimization

Revamping your existing content to include important keywords, and semantically related words, helps to boost SEO performance. Updating your blog articles and other pages to include these changes helps to improve your search performance on targeted search terms.

Internal Link Building

Strategically linking relevant pages within the site helps search engines understand the website’s structure and content hierarchy. For example, linking between service pages and blog articles can enhance user experience and SEO.

Technical SEO Optimization & Website Speed Optimization

Ensuring the website is technically sound and loads quickly is fundamental for user experience and search engine rankings. Having a fast-loading website is crucial, users might try to access your site while on-the-go and abandon your website if it isn’t loading quickly enough.

Schema Markup Implementation

Implementing structured data using schema markup can improve how search engines understand and display information about the website. For example, using LocalBusiness schema markup helps in better showcasing relevant information to Bend-based searchers.

External Link Building

Acquiring quality external links can boost authority and credibility for search engines. Being listed in local directories, partnering with local businesses, or sponsoring community events can earn valuable backlinks. Some of these linking opportunities may also drive additional traffic with commercial search intent to your website.

NAP Management

Consistent Name, Address, and Phone number entries across various directories and listings is also important for local SEO success. Maintaining accurate NAP details ensures trust and credibility among local customers.

Content Audit & Strategy

Aligning your content with Bend-related topics and interests is crucial. Creating new pages or blog articles focusing on keywords about Bend’s attractions, events, or local services helps to cater directly to online users’ needs and preferences.

Blog Syndication & Press Release Distribution

Syndicating and distributing relevant content from your blogs and press releases helps to spread information about your company, while also adding helpful external links to your site.

Our Small City package uses every SEO technique in our toolkit to improve your placement on local search results. Take a look at the SEO Oregon homepage for more information about our company, our up-front pricing for a Bend search optimization package is available on our SEO Services Bend Oregon page.

If you have additional locations in Central Oregon we also have information about the techniques and strategies we use for all Central Oregon SEO locations.

---

SEO Oregon Blog

SEO Company In Bend Oregon

Bend Oregon Local SEO (4) Bend Oregon SEO Marketing (4) Bend SEO Services (6) Central Oregon SEO (3) Oregon SEO Company (4) SEO (12) SEO Agency Bend Oregon (4) SEO Agency Central Oregon (3) SEO Bend Oregon (4) SEO Central Oregon (3) SEO Oregon (7) SEO Redmond (2) SEO Sisters (2)