Finding the search optimization agency that fits your goals is crucial for your business. There’s a myriad of agencies in Central Oregon and selecting the ideal partner isn’t an easy task. However, with a smart approach and understanding of key considerations you can make an informed decision that aligns best with your business goals. Here’s our guide to help you navigate this process effectively.
Consider Your Goals and Needs
Before diving into the search for an SEO agency, take a moment to consider your objective. Generally you’ll be looking to increase your customers, and at the lowest possible cost per acquisition.
SEO Oregon’s pricing was developed to provide a very low cost per customer acquisition long-term.
Develop Your Budget
While cost shouldn’t be the sole determining factor, it’s essential to think about how SEO will affect your budget. Different agencies offer varying prices and some offer more value than others with their packages.
Understanding the potential balance between cost-effectiveness and the quality of services is essential. The most cost-effective agency may not be the absolute best, but that may still align best with your goals.
Number, and Type, of Keywords Targeted
There will be a number of search terms with search traffic in your market. Understanding how many of those terms your SEO agency will target is essential to understanding your likely benefits.
Some terms will also perform better than others for customer acquisition because of search intent. Commercial and transactional search intent will generally lead to more customers for your business while informational search terms are unlikely to lead to additional customers.
We target up to 100 keywords across your site, focusing on commercial and transactional search terms. We’ll generally target 5-10 keywords on each page on your site.
Techniques and Strategies
Inquire about the strategies the agency employs. On-page SEO includes optimizing website elements such as content, meta tags, headings, and internal linking structures. Off-page SEO includes link building and NAP (Name, Address, Phone number) Management. Technical SEO includes website speed optimization, mobile responsiveness, crawlability, schema markup implementation, and fixing indexing issues.
The more of these techniques and strategies your SEO agency employs the more value is included in your SEO package. Each of our packages was developed around the difficulty to rank in each local market. We provide the complete list of techniques we employ in each package in our Central Oregon SEO services.
Content Copywriting
On-going copywriting is an essential aspect of search engine optimization and adds to the value from your SEO agency. Sites with more content often rank higher. Understanding the content your audience is searching for and crafting interesting content also provides additional opportunities to rank on additional search terms.
Our Bend SEO package includes content copywriting. The increased difficulty to rank on search terms in the Bend market requires additional strategies including an effective content strategy.
Google Business Profile Optimization
Maximizing the search placement of your Google Business Profile (GBP) is a cornerstone of local SEO success. The Local Pack, prominently displayed on the top of many web and mobile search results, offers a critical competitive edge. Ensuring accurate information that align with top search terms, crafting engaging descriptions, and showcasing up-to-date images is essential to optimizing your profile.
We include Google Business Profile optimization in all our SEO packages.
Added Services
Additional included services like an initial Market Analysis increases the value of an SEO package. These add-ons contribute to the total value of the SEO agency you choose.
We provide you a market analysis when you start service to help you understand how much benefit you can expect to receive from a successful SEO campaign.
Customization
Each market is unique, and a one-size-fits-all approach rarely works in SEO. Agencies that offer customized strategies tailored to specific needs based on local requirements show a better understanding of search term competition.
At SEO Oregon we offer 3 package sizes (Bend SEO, Redmond SEO, and Sisters SEO packages) designed around the competition in each market.
Reporting and Analytics
Take a look at how the agency gauges success. Detailed reports on key performance indicators (KPIs) include analytics to track your progress. Clear insights into impressions, clicks, keyword ranking and other metrics are crucial to evaluating the effectiveness of an SEO campaign. We provide monthly reports showing KPI progress and the work we completed on your site in the past month.
Support Availability
Consider the level of support and relationship the agency offers. A dedicated SEO Manager and easy to use support channels will make a significant difference in your experience working with your SEO agency.
We assign a dedicated SEO Manager for your campaign and have multiple support channels available for you to contact us.
Local Expertise and Understanding
For businesses in Central Oregon, having an agency that understands local market trends, preferences, and nuances is beneficial. Local knowledge can often lead to more targeted and effective strategies. SEO Oregon is headquartered in Bend, Oregon and only focuses on Central Oregon SEO.
Choosing an SEO agency in Central Oregon requires smart consideration and research. After you understand your goals, assessing the agency that aligns best with your business objective becomes much easier. Remember that the right agency will not simply improve your visibility online but help to improve your business with techniques that are likely to bring in additional customers.
Our Commitment To Local Business
We understand you might not be ready to start SEO service with our company right now, but would enjoy continuing a conversation with you. SEO Oregon is a member of the Bend Networking Group at Alignable, we’ll enjoy connecting with you there to provide referrals from other business owners we talk with. We’re developing our network of local businesses we know and like to continue building Central Oregon’s business community.
SEO Oregon – Bend SEO Experts 